Similarly add the two scores on the x axis and plot the resultant point on X and Plot the intersection of the new XY point. An internal factor could be included twice in the IFE Matrix if the factor is both strength and weakness.
IFE matrix also gives a foundation for recognizing and assessing associations among those parts. Here, rating 1 represents major weakness, rating 2 shows minor weakness. It shows that the company has an admirable position to use its IS in order to take advantage of external opportunities, overcome weaknesses, and avoid threats.
How to Construct Space Matrix? Subscribe to Our Feed! In the third column, rate each factor ranging from 1 to 4. An example of internal factor evaluation matrix is given for the Coca-Cola Company.
If the total weighted score is less than 2. The vector shows the type of strategies recommended for the organization: So, in this position Coca-Cola Company has set of possible strategies such as market development, product development, market penetration, forward integration, backward integration, horizontal integration, horizontal diversification, concentric diversification and conglomerate diversification depending on detailed conditions that face the company.
Similarly, rating 3 indicates minor strength whereas rating 4 shows major strength. The sum of all weights must equal 1. Now add the two scores on the Y-axis and plot the resultant point on Y. In case of Coca-Cola Company the total weighted score is above than average, it means that the company is strong internally.
The IFE matrix is utilized in strategy formulation. Following are some of the important steps involved in the construction of Space Matrix. On the other hand, the scores above 2. In the second column, assign weights to each factor ranging from 0.
It means that weakness must receive 1 or 2 rating while strength must get 3 or 4 rating. It has four quadrants and each quadrant indicates which strategy a firm should adopt i. Assign numerical values to all the variables of ES and CA ranging from -1 best to -6 worst.
Subscribe to Our Feed! IFE matrix should include 10 to 20 key internal factors.Proposed Mission Statement. With six main operating segments in North America, Latin America, Europe, Eurasia, Africa, the Pacific,(3) and bottling investments, Coca-Cola is dedicated to being a highly effective refreshments and fast-moving organization.
Coca cola company strategies 1. Coca-Cola CompanyA. Case Abstract Coca Cola (killarney10mile.com) is a comprehensive business policy and strategic management case that includes the company’s fiscal year-end December financial statements, competitor information and more.
IFE Matrix of Coca-Cola Company The total weighted score ranges from 1 to 4 (where 1 is low, 4 is high and is average) regardless of the total number of internal factors used in the analysis. If the total weighted score is less than. 24 IE Matrix Most appropriate strategy: • Market Penetration •Product Development 25 IE Matrix •Coca Cola placed in fifth division which is Hold and Maintain area.
•The recommended strategies for this region are Market penetration and Product development. Table 1 presents the Coca Cola IE Matrix. Table 1Â: Coca Cola IE Matrix Internal Factors Weight Rating Weighted Score Strengths Coca Cola is one of the world most valuable brand Variety of Products Show More.
Related. QVC Inc Analysis of the company. Coca-Cola is the product that has given the world its best-known taste was born in Atlanta Georgia, on May 8, Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly beverage brands Coca-Cola 5/5(43).Download